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Why is our White Cotton Bleached with Peroxide?

Chlorine bleach has a long history of being used to bleach fabric, but at great cost to the environment. An extremely harmful compound called Dioxin is created as a byproduct of chlorine bleach manufacturing.

Dioxin accumulates in the fat tissue of humans and wildlife, is known to cause birth defects, and genetic mutations, and is a suspected carcinogen. Accidental release of Dioxin has already caused untold damage to the environment.

Peroxide does not create Dioxin and has been used for years by both parents and doctors to sterilize wounds and instruments and has been approved as a natural bleaching agent in Europe.

So when you buy and use one of our beautiful, snowy white robes or towels, you can feel good about the choice you’ve made.

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